This is an ad for Twin Cities Food Finds, an online guide of menus for area restaurants. The photography was provided by the client.
We designed this ad knowing that it would need to be updated with new photography later. By using simple blocks, we could easily update the images and even the colors to create a very different ad for different publications or to target different audiences. This was a very cost-effective solution for the client who didn't have to pay us to create a whole new design.
The design also allows for various applications. By simply extending the black area on the bottom, it could be used as an ad in almost any size publication, or be used as a poster, sign or flyer.