This logo was designed for People for Pride in Living (PPL), the developer behind the Midtown Exchange Condos on the Greenway. The condos were being built adjacent to an early 20th-century department store that was being converted into offices, a global market and lofts. The condos are also adjacent to the Midtown Greenway, a recently-constructed bike path that reaches across the city of Minneapolis.
The logo medallion incorporates some architectural elements from the original department store and the "nature" of the green space provided by the Greenway.