This British-born client came to us with the tagline "The Brit with Grit." We created a logo to soften this tagline. The goal was to show friendly determination.
We created multiple versions of the logo with different colors and different information. All the logos were provided to the client in a jpg format so that he could use them to create sell sheets, ads, or whatever he needed. This was an added benefit since he could create his own promotional materials rather than pay for our services.